Fascinated in the craft that his father and his grandfather had perfected to an art.
While Stijn Helsen quickly absorbed the tricks of the trade in high-fashion around the globe, he also developed a very strong identity as a high-fashion designer. Indisputably, this resulted in an unambiguous 'SH' style (the initials of Stijn Helsen which have become the brand logo).
Resuming the trademark of the Stijn Helsen identity today is all about being sharply dressed with funky colours, refined details (a key element in the brand identity) with a definite sophisticated and mondain allure.
New ideas and new concepts keep emerging inside the company. its like a constant stream of inspiring imagery that never stops. the challenge as a designer is to take the best ideas and make them work
The brand allure of Stijn Helsen is an opulent mix of the designer's experiences around the globe and throughout the years that has culminated in the Stijn Helsen Concept Store, a wonderful and intriguing universe. Visitors that enter the SH concept Store discover the world of a designer that goes far beyond purely high-fashion.
Stijn Helsen is an all-round designer for whom the key elements creation and creativity are always omnipresent. High-fashion garments, exquisite (design)objects, accessories and artwork that make the heart skip a beat are everywhere and radiate the irresistible seduction and sophisticated identity of the 'SH' brand.
— Stijn Helsen